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SMB’s to boost their SEO campaigns through Social Marketing

Small businesses are now increasingly turning towards the Internet to market their products and services, and this year, it seems that they will be investing more time and money on the search engine optimization campaigns by using social media marketing. Recent studies have shown that search and social channels are now becoming major priorities for SMB marketers across the world. It has been found that nearly half of all SMBs already have social media marketing campaigns in place, and about 28 percent are currently using basic SEO tactics to improve rankings in organic results. Both SEO and social media marketing will see major gains this year, and more and more people have started adding social media and SEO to their marketing campaigns. This means that nearly three fourth of the SMBs will have their own social media marketing campaigns by 2012, and nearly half will use SEO to boost their businesses. The competition will also get fiercer. And the more intense the competition means ...

How Social Updates came about on the Search Engine Results Pages

The latest social search updates by Google and Bing have generated a lot of interest from their users in the last few months. Instead of separating the search results from social networks like Facebook and Twitter from the other organic search results; both these search engines have now started combining both the social context and the organic results in their search engine results pages. Google and Bing have both declared that for some kinds of searches, the social updates would help to boost the rankings of the results on the search engine results pages, more so than the regular results. This goes a long way in confirming that social media and search engines are combining, resulting in the increased importance of social media marketing for businesses. But, how are these changes beneficial? Firstly, both the search engines have moved away from simply showing tweets and have sectioned off a “Liked Results” tab in their search engine result pages. Secondly, search engines have now start...