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How Social Updates came about on the Search Engine Results Pages

The latest social search updates by Google and Bing have generated a lot of interest from their users in the last few months. Instead of separating the search results from social networks like Facebook and Twitter from the other organic search results; both these search engines have now started combining both the social context and the organic results in their search engine results pages. Google and Bing have both declared that for some kinds of searches, the social updates would help to boost the rankings of the results on the search engine results pages, more so than the regular results. This goes a long way in confirming that social media and search engines are combining, resulting in the increased importance of social media marketing for businesses. But, how are these changes beneficial? Firstly, both the search engines have moved away from simply showing tweets and have sectioned off a “Liked Results” tab in their search engine result pages. Secondly, search engines have now start...

Google Vs Facebook - The Final Face-Off

Facebook has started challenging Google's current supremacy on the Internet, with the help of a radical new approach. This particular approach targets the way people live, play, work and search online. While Google's search engine results are based on a series of selected algorithms, Facebook boasts of a higher level of personalization that is based on one's own likes and dislikes. The founder of Facebook, Mr. Mark Zuckerberg, said that, "I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging," he further went on to say that, "It includes not only what you do and what you like but people you know and what they like and the companies you interact with." Mark Zuckerberg, who founded Facebook in his Harvard University dorm room six years ago and is now worth an estimated $US6.9 billion, refers to it as the "social graph." Furthermore, Facebook ha...