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To look for health information, product or health websites are rising more and more among net users. Around 40% of online consumers are using the help of social media for health information lately. There are two groups of people who uses the social media to look for healthcare info or products. One is the highly engaged patient taking an active role in health management and the another individuals doesn’t play an active role regarding their own health. If you are into social media optimization, addressing these two types of audiences can be helpful as they have different needs. Research shows that patients find the social media as a valuable forum to discuss health issues as well as concerns while connecting with people facing similar circumstances. Social media optimization is a new buzz in the internet marketing world. It can improve search engine ranking in a great deal. SMO can bring instant traffic and with high search engine positioning, your profit can be enormous.