A lot of people scoffed when Larry Fitzgibbon of Demand Media said that Google’s latest algorithm hasn’t had any kind of positive impact on the content and media business. This came after Google announced that the latest algorithm would rid the search engine of unethical content farms and low quality sites. However, examinations have proved that Google’s latest farmed update has seemingly improved the results for Demand’s eHow property. Sistrix, a famous SEO analyst used data from a set of 1 million keywords that was checked before as well as after the update and has come to the conclusion that the overall number of keywords that eHow.com ranked for has increased slightly after the update. Apart from this, Sistrix also calculated that the site experienced a jump in terms of keywords, ranking and click through rates as well. However, many other Demand sites did take a hit, including trails.com and answerbag.com. Topping the list were ezinearticles, wisegeek.com and suite101.com.
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