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Google’s War against Paid Links continues

As recently as last week, it was J.C. Penny who was making headlines for falling drastically in Google’s rankings for nearly every area from curtains to area rugs. It turned out that the retail site had a number of suspicious looking links pointing towards it and that could all be traced back to a paid link network, which intended to manipulate the ranking algorithms set by Google. In order to protect their unpaid search goal, Google provides some of the most relevant results for browsers. This is why Google has begun hunting down these types of manipulations and knocks down the rankings of the sites belonging to the guilty parties. After the J.C. Penney case, then came the Forbes.com case. Forbes ran afoul in Google’s eyes with regards to the guidelines. Forbes was found to be selling links on their site in order to manipulate the PageRanks. Now, in a recent announcement, it was found that Overstock.com also has lost out on rankings for using other types of links that Google views as ...