Ranking system of Google is a carefully guarded secret. Although, the company lays out general guidelines and reveals the factors that determine a site’s relevance, but knowing the exact process would be worth a lot of money to lot of people. That is not happening anytime soon, but there is something that will happen is including page loading speed as a factor in the natural ranking process.
This is what said by Google’s top engineers, Matt Cutts. The reason behind is the faster pages make for a better experience, therefore they should rank higher. With Google being speed obsessed, it is a surprise that it was not introduced earlier.
"Historically, we haven't had to use it in our search rankings, but a lot of people within Google think that the web should be fast," said Cutts "It should be a good experience, and so it's sort of fair to say that if you're a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don't want that as much."
There is no reason to worry yet, if your site may be a little sluggish. It is still going to be there for the time being until Google makes the changes, and even so speed is not going to make that much of a difference in the most cases. Google is known for taking into accounts over 200 factors while determining the ranking, so adding a new one will not affect the system too much.
This is what said by Google’s top engineers, Matt Cutts. The reason behind is the faster pages make for a better experience, therefore they should rank higher. With Google being speed obsessed, it is a surprise that it was not introduced earlier.
"Historically, we haven't had to use it in our search rankings, but a lot of people within Google think that the web should be fast," said Cutts "It should be a good experience, and so it's sort of fair to say that if you're a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don't want that as much."
There is no reason to worry yet, if your site may be a little sluggish. It is still going to be there for the time being until Google makes the changes, and even so speed is not going to make that much of a difference in the most cases. Google is known for taking into accounts over 200 factors while determining the ranking, so adding a new one will not affect the system too much.
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