Why On-Page SEO Content is all about Relevance and not Rankings

Everybody loves to talk about how search engines determine rankings. It is always advisable to stay away from manipulating the algorithms because such tactics can carry many risks. But search engines do have many limitations on what they can do and what they see. This is why it is important for you to first understand the environment of the search engines and do the right things to make it easier for the search engines.

Here are the factors based on how websites are ranked:

1. Authority of Domain or Reliability.


2. Link Popularity.


3. Inbound Anchor Text.


4. Usage of Keywords.


5. Traffic or Click-Through Data.


6. Engagement Metrics.


7. Registration or Hosting.

On Page SEO is often referred to as the functions that are required to gain access to the competition. What this basically means is that you cannot compete for rankings on the search engines on a specific key phrases unless your web page gives out those signals that it is a good match for the user query.

From an SEO point of view, the On Page content is not a ranking factor but solely helps to establish the relevancy of your page to certain search queries. The only way that On Page optimization can be considered as a ranking factor is if you stuff your pages with keywords. This is however a negative ranking factor.