How Social Updates came about on the Search Engine Results Pages

How Social Updates came about on the Search Engine Results Pages
The latest social search updates by Google and Bing have generated a lot of interest from their users in the last few months. Instead of separating the search results from social networks like Facebook and Twitter from the other organic search results; both these search engines have now started combining both the social context and the organic results in their search engine results pages.

Google and Bing have both declared that for some kinds of searches, the social updates would help to boost the rankings of the results on the search engine results pages, more so than the regular results. This goes a long way in confirming that social media and search engines are combining, resulting in the increased importance of social media marketing for businesses.

But, how are these changes beneficial?

  1. Firstly, both the search engines have moved away from simply showing tweets and have sectioned off a “Liked Results” tab in their search engine result pages.

  2. Secondly, search engines have now started sending users to just the right websites and have also started providing them with a detail about origin of communication.

  3. With these social updates, search engines are now giving users more visibility as to why their algorithms are selecting some results over the others.
Google’s search engine results have now progressed from not only showing organic search results like a website link, but have also started showing specific tweets from a particular user with your social circle who has also mentioned a relevant link and has combined these two.

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