Will Google no longer be the Master of Search Marketing?

Online direct marketers are now being encouraged to concentrate their online search marketing efforts on a new search alliance that has been launched by Yahoo and Bing, thus putting Google in the backseat.

With these two mammoth companies working together, they still manage to take up only 8 percent of the market share, as compared to Google’s 90 percent. However, markets have in the past, found it extremely inconvenient to come up with 3 separate PPC campaigns to ensure that their search results appear in all 3 search engines.

Now however, keeping this in mind, Yahoo and Bing have collaborated and are urging people to market through their search alliance, as this would mean that search marketers have to come up with only one direct marketing campaign for both the search engines. Both the companies are hoping that this collaboration will give their customers a more realistic choice than using just Google, and it might decrease the popularity of the leading search engine.