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What Facebook and Microsoft Could Learn From Google

What Facebook and Microsoft Could Learn From Google
Although Google shares a ‘love or hate’ relationship with Facebook and Microsoft, it is important however, for the latter two to learn something from the legend.

Google is credited to have 66% of all searches, a slight increase from the past few months. While on the other hand, Facebook and Bing are combining their force to improve the search engine results. Facebook and Bing may try different means to throw down Google but they seem to make the same mistakes over and over again. Google may be a search giant but it is definitely not a search company.

One of the strongest strategies that Google took in the last quarter lies in its advertising. That helped them gain a 23% hike in the growth. They have done a great job to match the ads that someone might click on to the person searching and they do it on a straight content.

Facebook has been driving a huge amount of traffic but as compared to Google their revenue is pretty small while Bing is way behind both.

Google actually is an advertising engine disguising as a search agency with a robot car division. Their revenue is mainly driven by advertising. Advertisers believe that a dollar spent on Google will bring in far better revenue than spending money elsewhere.

Facebook could really improve its searches and their advertising is a real problem for their revenue.

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