ValueTrack is a tool that has been designed for advertisers that use third party software’s for their campaigns. It has also been structured for those advertisers who have total access to web logs. Recently, Google announced the current updates for ValueTrack.
Jason Shafton, writing on Inside AdWords, says that the changes made will help a lot. They will make things easy for the users of the Pay per Click services of any company. With the help of the updated tool, they will be able to separately monitor the clicks on search and content ads.
He added, “With the additional ValueTrack enhancements available today, you can track even more detail including the keyword matching option for your ad clicks”. The keyword matching option for the ad clicks is achieved by an extra network parameter and match type to the destination URLs.
All this can be explained with the help of an example. Say, someone clicks on an advertisement from a search partner. This advertisement must be triggered by a broad match keyword. Once it is clicked on, the update feature of the ValueTrack will immediately reflect it in the advertiser's web log.
At the same time, the network parameter will show various characters for different parameters. A G will be displayed if the advertisement has been displayed through Google Search. Similarly, an S will be displayed for the search partners and a D for the display partners.
Jason Shafton, writing on Inside AdWords, says that the changes made will help a lot. They will make things easy for the users of the Pay per Click services of any company. With the help of the updated tool, they will be able to separately monitor the clicks on search and content ads.
He added, “With the additional ValueTrack enhancements available today, you can track even more detail including the keyword matching option for your ad clicks”. The keyword matching option for the ad clicks is achieved by an extra network parameter and match type to the destination URLs.
All this can be explained with the help of an example. Say, someone clicks on an advertisement from a search partner. This advertisement must be triggered by a broad match keyword. Once it is clicked on, the update feature of the ValueTrack will immediately reflect it in the advertiser's web log.
At the same time, the network parameter will show various characters for different parameters. A G will be displayed if the advertisement has been displayed through Google Search. Similarly, an S will be displayed for the search partners and a D for the display partners.
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